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Фундамент изучения клиентского поведения Анализ клиентского активности представляет собой методичное изучение операций посетителей на электронных площадках. Собственники порталов накапливают данные о том, как посетители работают с интерфейсами, какие разделы изучают, где пребывают дольше. Накопленные данные помогают осознать запросы аудитории и повысить качество услуг. Аналитики фиксируют клики, прокрутки, переходы между секциями. Каждое поступок записывается в массивах…